in case you missed out...
This post will be continued to Friday, 22nd June, 21.00 WIB
H&M and Maison Martin Margiela collaborate.
I honestly am devastated by the overly different ideas of the two brands. Firstly, it should be noted that the house HAS collaborated with a shopping catalogue, but it is nowhere of the scale of H&M. The MMM brand is neither about accessibility, nor sales, nor trend. It is, however, of Diesel - its major stakeholder. It's disappointing to have to imagine people who have no clue of the designer/house and to simply purchase upon entering a H&M store. I would be surprised if the collection, like many others, sold out on the first day.
YSL dropping the 'Y', and not inviting press
I honestly thought it was disrespectful at first glance, and marks the death of the house being run by a brand-frenzy-minded Hedi Slimane. But I was very, very wrong. The Yves Saint Laurent name traces back to 1961, when the logo designed by Cassandre started being used. Let's not forget the name in 1966 was
Saint Laurent Rive Gauche so according to a house rep, it's a merge between the old and new -
Saint Laurent Paris.
I guess he really is trying to restore the origins of the brand. Many fashion houses (e,g. Balmain and Cristobal Balenciaga) refused to invite press and even pressed security before in order to prevent design copies. But this is not really the case with YSL, as I think that's the least of the worries of the global trend-maker. YSL, like many houses, is about exclusivity and respecting it so that customers have the luxury of seeing them first hand before anyone else. But not to worry, this will only apply to the Resort collection, and Spring Menswear.
sources:
http://nymag.com/daily/fashion/2012/06/more-on-yves-saint-laurents-branding-overhaul.html